handling ambiguity
What I do when the brief is unclear or data is missing
Agent Resource Site
- Started with no clear usage data but created hypotheses from stakeholder interviews and internal behavior patterns.
- Defined “success” metrics (findability, time-to-resource, reduction in repeated questions) before wireframing.
THINKING SYSTEMATICALLY
How I think upstream and downstream
AdTheorent Design System
- Designed components with engineering constraints in mind to simplify implementation.
- Built out smallest blocks first to quickly make more complex components later.
MAKING TRADE-OFFS
What I cut or prioritized and why
Agent Resource Site
- Prioritized information architecture clarity over visual exploration to reduce cognitive load for time-constrained agents.
- Cut “nice-to-have” upgrades, like moving pages out of iFrames, in v1 to ship the core search + categorization system faster and validate usage before investing in edge cases.
